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Top related persons:
Roblox - 2 Stephanie Latham - 2 Christina Wootton - 2 Latham - 2 we'll - 1 Michael Guthrie - 1 Ben Fox - 1 David Vesper - 1
Top related locs:
Roblox Meta North America Roblox's Sunsilk City
Top related orgs:
Business - 1 Walmart - 1 Warner Bros . Pictures - 1 HUGO - 1 Meta - 1 Yahoo - 1 Google - 1 Social - 1

Search resuls for: "Stephanie Latham"


2 mentions found


☆ Roblox steps up its 'year of scale' with new ad formats, hires, and key partnerships as it aims to build a $1 billion ads business
  + stars: | 2024-05-01 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +6 min
Video ads within Roblox are similar to real-world digital out-of-home advertising. A Roblox Portal Ad for a "Teenage Mutant Ninja Turtles" pizza party experience. Roblox/GamefamRoblox's partnerships boss, Christina Wootton, previously told Business Insider that while 2023 was a year of testing, 2024 would be the "year of scale" for its ads business. Roblox ads are labeled and can only be served to users over the age of 13, the company said. "If you literally just slap ads within the game, people are going to run a mile," Litman added.
Persons: Roblox, we'll, Stephanie Latham, Christina Wootton, Michael Guthrie, Latham, Ben Fox, David Vesper, it's, Nathan Pillot, Pillot, It's, Michael Litman, Litman Organizations: Business, Walmart, Warner Bros . Pictures, HUGO, Meta, Yahoo, Google, Social, viewability, Media.Monks, Logitech Locations: Roblox
☆ Roblox is leaning into advertising and just made a big hire from Meta to get closer to marketers
  + stars: | 2023-10-02 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +4 min
Roblox introduced Immersive Ads earlier this year with two initial formats. Image Ads are non-clickable static images that appear within a Roblox experience, while Portal Ads are images with a door that teleport users to other Roblox experiences and games. Roblox developers earn a portion of the revenue generated by Immersive Ads in the form of Robux, Roblox's in-game currency. Roblox has said it plans to open up the Immersive Ads self-service ad platform to more advertisers later this year. Alongside Immersive Ads, marketers can work with Roblox to create their own virtual experiences in the platform.
Persons: Stephanie Latham, Latham, Christina Wootton, Wootton, Roblox, Uber, Brent Koning, Nilesh Ashra, You've Organizations: NARS, Spotify, Nascar, Gucci, Brands, Netflix Locations: Meta, North America, Roblox's, Roblox, Sunsilk City
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